7 Must-Have AI Tools for Marketing Success in 2024
Artificial intelligence (AI) is transforming marketing in unprecedented ways. By leveraging the power of machine learning and data, AI enables marketers to gain predictive consumer insights, create highly targeted and personalized campaigns, and automate repetitive tasks. Business Insider predicts the global AI marketing market will reach $107 billion by 2027.
As AI becomes an indispensable part of modern marketing, here are 7 AI tools that every marketer should have in their stack:
Google Analytics is arguably the most popular web analytics platform used by over half of the websites across the globe. With AI capabilities like Smart Goals and Auto ML, Google Analytics can offer marketers more insightful and actionable recommendations. With its AI-powered features, you can identify high-value users, uncover new behavioral trends, predict churn rates, and much more.
Hootsuite makes social media management incredibly easy with its AI assistant, Otto. Otto can generate high-quality social media copy, identify ideal posting times, suggest relevant hashtags, monitor brand mentions, and more. This helps social media marketers save time while optimizing engagement and reach. Hootsuite also provides an AI-based social advertising platform to create and optimize paid campaigns.
Salesforce Marketing Cloud
The Salesforce Marketing Cloud integrates AI through its proprietary tool called Einstein. As per Salesforce, Einstein enables marketers to target the right audiences, optimize campaign performance, and provide predictive lead scoring – all by leveraging data and intelligence. Salesforce also offers Einstein Vision for image recognition and Einstein Language for natural language processing and generation.
Persado utilizes the power of AI and linguistics to generate emotionally intelligent marketing copy. As their website explains, it combines the skills of data scientists, mathematicians, and wordsmiths to create a message that triggers the desired consumer action. Leading brands like Microsoft, American Express, and Dunkin’ use Persado to enhance customer engagement through AI-optimized marketing campaigns.
Affinity’s AI-powered platform aims to take the guesswork out of digital advertising. It uses machine learning algorithms to crunch large volumes of data to determine the optimal media mix, best-performing creatives, ideal audiences, and frequency required to maximize campaign effectiveness. Affinity’s AI-driven recommendations allow marketers to improve campaign ROI by making data-backed decisions.
Drift markets itself as the world’s first conversational marketing platform powered by AI. Their chatbot can understand customer questions, qualify leads, and book demos 24/7. Drift bots can automate lead scoring and provide curated recommendations for sales teams. AI makes Drift bots highly personalized while reducing human workload significantly.
SEMrush utilizes AI for several key SEO tasks. The AI-powered Site Audit tool can comprehensively analyze websites to identify errors and areas of improvement. Their Topic Research tool leverages AI to uncover trending topics and help build content strategies. SEMrush also uses AI for PPC campaign optimization and competitor analysis. Their AI-enabled toolkit makes SEMrush an extremely valuable SEO and content tool.
Implementing AI tools can simplify marketing operations, provide predictive insights, and boost productivity. However, marketers must ensure proper integration with existing systems and teams to maximize value. With a strategic approach, AI adoption enables marketers to deliver impactful campaigns that drive growth. The key is to start small, focus on automating repetitive tasks, and then scale usage for long-term benefits.