About The Author
Philip Masiello is the founder of Hound Dog Digital Marketing Agency, one of the fastest growing marketing agencies in the nation. Mr. Masiello is renowned as one of the innovators of modern semantic SEO and content-driven marketing. He is also well-known for his entrepreneurial talent, having launched five unique international brands since the age of 25.
Philip Masiello is the founder of Hound Dog Digital Marketing Agency, one of the fastest growing marketing agencies in the nation. The firm specializes in assisting consumer product companies with their E-commerce efforts, mobile application marketing and Amazon Seller marketing
But Mr. Masiello is also known as being the founder and CEO of several disruptive business models.
Prior to Hound Dog Digital Marketing, Mr. Masiello was a Founder and CEO of 800razors.com, an E-commerce company selling high quality American made razors and shaving products for men and women that compare in quality to the national brands at a fraction of the price. Some of the investors in 800razors.com were John Sculley, David Sculley and Michael Phelps. During this time, Mr. Masiello advised on the marketing of Mr. Sculley’s personal web site, book, and learning series. He also advised on the marketing of Wolfgang Pucks’s Online Cooking School.
Prior to 800razors.com, Mr. Masiello co-founded Raw Beauty, Inc. with Carol Alt, which developed and marketed Raw Essentials Skin Care through its web site, home shopping channels, and retailers worldwide. During this period, Mr. Masiello also assisted Forbes Riley, Nick Verreos and Marla Wynne in marketing their various fashion lines on HSN and Macy’s stores and outlets.
Prior to Co-founding Raw Beauty, Inc., Mr. Masiello was a founder and President of Metro Marketing, an agency focused on developing the online, retail, and TV Shopping sales channels for emerging natural and organic brands.
Mr. Masiello also founded The Daily Market, a Washington, DC-based grab-and-go meal chain that was sold to a major supermarket chain. Mr. Masiello’s first startup was at the age of 25.
Mr. Masiello holds an MBA in Finance and Marketing from the University of Maryland. He has remained active in the university’s entrepreneurial programs and is also an active advisor and mentor to several incubators in the Baltimore/Washington Marketplace.